Important international standards at a glance

Standards are the concentrated expertise of people who have deep knowledge in their industry and understand the requirements of the organizations they represent: manufacturers, suppliers, clients, users, professional associations, and authorities. Based on this shared wealth of experience, norms and requirements are created that help to work more systematically and successfully.

Discover some of the best-known and most widely used standards, as well as those that address current challenges and changes that affect us all.

ISO 29993:2017 – Learning services outside formal education – Service requirements

(Learning services outside formal education – Service requirements)

ISO 29993:2017 is a globally recognized standard specifically developed for learning services outside formal educational systems.
This means it does not apply to state schools or universities, but rather to educational offerings that operate independently – such as private training institutes, coaching providers, course creators, craft studios, or wellness trainers.

The standard defines clear requirements for the design, delivery, and evaluation of learning services.
It supports providers who want to structure, improve, and professionally communicate their course offerings – regardless of whether they work as yoga coaches, language trainers, business consultants, or tutorial creators.
ISO 29993:2017 provides a framework for ensuring transparency and quality in non-formal education.

By implementing ISO 29993:2017, you show your learners that your services are professionally organized, aligned with international standards, and tailored to their needs – while continuously improving.

What is ISO 29993:2017?

Why is ISO 29993:2017 important?

In a time when online learning and private continuing education offerings are booming, learners seek orientation and quality assurance.
ISO 29993:2017 is the first international standard developed specifically for the non-formal education sector.
It is used worldwide by training providers, eLearning platforms, coaches, and private education institutions.

The standard helps your learning services by:

• Defining clear learning objectives and communicating them transparently

• Supporting quality-oriented trainers and coaches

• Structuring learning content and methods in a systematic way

• Establishing feedback mechanisms to improve quality continuously

• Professionally organizing customer service and support

For learners, this means: They can rely on the fact that a provider working in accordance with ISO 29993:2017 delivers professionally designed services that are transparently communicated and oriented to their needs.

Benefits for Your Business

Trust and Credibility

ISO 29993:2017 signals to your learners that you work according to internationally recognized standards.
This enhances your offering's value and makes it more attractive – especially in a competitive market.

Clear Structure for Your Offerings

The standard helps you organize your courses and training systematically – from defining learning goals to selecting content and evaluating success.

Better Customer Satisfaction

Transparent communication, clear expectations, and structured feedback improve the learner experience – resulting in higher satisfaction and better reviews.

Continuous Improvement

ISO 29993:2017 promotes regular evaluation and adjustments.
This allows you to adapt your services based on feedback, making them sustainable, relevant, and future-proof.

Professional Marketing

Aligning with ISO 29993:2017 strengthens your communication with clients.
You can clearly show potential clients and partners that your services meet high-quality standards and are professionally delivered.

Access to New Markets

Many organizations and companies require quality proof from training providers.
ISO 29993:2017 can open new doors and business opportunities for you.

Summary of Key Advantages

• Increased trust and credibility among learners

• Systematic planning and execution of learning offerings

• Transparent communication of learning goals and content

• Better learner satisfaction and clearer expectations

• Continuous quality improvement based on feedback

• Professional appearance and stronger market position

• Access to institutions and companies requiring quality standards

For whom is ISO 9001:2015 relevant?

ISO 29993:2017 is specifically designed for non-formal learning services and is relevant for:

• Online academies and e-learning platforms (for all topics)

• Coaches and consultants (business coaching, life coaching, etc.)

• Fitness and wellness trainers (yoga, pilates, meditation, etc.)

• Creative course providers (drawing, music, crafts, embroidery)

• Language trainers and tutors

• Private further education institutes (IT, marketing, finance, etc.)

• Hobby schools (writing workshops, painting, photography, etc.)

• Corporate training providers (internal and external training)

How does EAS™ support you with ISO 29993:2017?

The European Attestation Standard™ (EAS™) is based on the core principles of ISO 29993:2017 and helps online learning service providers develop structured and high-quality educational offerings.
EAS™ ensures that your online courses, webinars, or virtual training sessions meet the quality standards defined in ISO 29993:2017 – even if you don't pursue official certification.

By using EAS™ criteria, you can:

• Define and communicate your learning objectives clearly

• Systematically structure your course content

• Establish feedback mechanisms and improve continuously

• Gain learners’ trust

• Present your educational services professionally and successfully

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📌 Learn more: Visit the official ISO website or contact an EAS™-certified auditor for personalized guidance tailored to your specific situation.

What does ISO 29993:2017 cover?

The standard includes the following key areas:

1. Needs and Target Group Analysis – Who are your learners and what do they need?

2. Design of the Learning Process – Objectives, content, methods, materials

3. Service Delivery – Implementation, learning space, technical infrastructure

4. Evaluation and Feedback – Assessment of learning outcomes and satisfaction

5. Continuous Improvement – Adjustments based on feedback and experiences

6. Marketing and Communication – Transparent and honest presentation of offerings